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VWO Testing, part of VWO Platform, helps you and run A/B, split, multivariate, and feature tests to optimize user experience & increase conversion rates across web, mobile, servers, and other devices. The tool provides a comprehensive set of features, including flicker-free code, AI copy generator, customizable widgets, audience selection options, metrics tracking, statistically valid reports, and instant rollout of winning variations. It is suited for individuals and businesses looking to improve their website or app performance and increase conversions.


  • Flicker-free asynchronous SmartCode
  • AI copy generator
  • Mutually exclusive groups to eliminate visitor overlap
  • Comparing metrics and segments
  • Finding optimal feature values
  • Feature flags to mitigate risks
  • Create custom widgets
  • Environment-specific behavior analysis
  • Optimize network bandwidth
  • Run tests through custom URLs
  • Multi-page and multi-device testing
  • Testing across multiple domains
  • Secure data storage and dedicated support
  • Integration with 40+ tech platforms

Use Cases

  • A/B testing
  • Multivariate testing
  • Feature testing
  • Conversion rate optimization
  • Website and mobile app optimization
  • Optimizing UI/UX
  • Testing marketing campaigns
  • Site-wide experiments

Suited For

  • Individuals
  • Businesses
  • Marketing teams
  • Product teams
  • Development teams