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MarketMuse is an AI-powered tool that analyzes your entire website to give you personalized, objective insights for your content strategy. It helps you make data-driven decisions and optimize your content to improve your search engine rankings. MarketMuse offers features such as content planning, cluster creation & analysis, competitive content analysis, keyword research, content briefing, and content optimization. It is trusted by thousands of content strategy and marketing teams to improve their content quality and performance in search engine results.


  • Content planning
  • Cluster creation & analysis
  • Competitive content analysis
  • Keyword research
  • Content briefing
  • Content optimization

Use Cases

  • Creating content plans with page-level, site-level, and SERP insights
  • Building content clusters to own a topic and gain authority
  • Analyzing competitors' content to identify gaps and structure your own content
  • Prioritizing keywords with the best chance of ranking into clusters
  • Creating content briefs to provide structure for writers
  • Optimizing low-quality and outdated content with AI

Suited For

  • Content strategists and marketers
  • Content creators and writers
  • SEO professionals
  • Marketing teams