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The Buffer AI Assistant is a set of free AI tools for social media that help you generate new content, repurpose existing posts, and create endless new ideas for your social accounts. With the AI Assistant, you can quickly and easily create engaging posts, brainstorm ideas, get post inspiration from long-form content, and repurpose posts across different social platforms. The AI Assistant also offers personalized social media post ideas, helps you grow your followers, suggests viral content ideas, and handles tedious tasks like creating instant replies and endless post variations. It is a powerful tool designed to make your social media management faster, smarter, and more effective.


  • Generate ideas with a click
  • Repurpose existing content
  • Instant suggestions for engaging posts
  • Post inspiration from long-form content
  • Personalized social media post ideas
  • Grow followers with engaging posts
  • Access endless viral content ideas
  • Handle tedious tasks like instant replies and post variations

Use Cases

  • Generate engaging posts quickly
  • Brainstorm ideas effortlessly
  • Get post inspiration from long-form content
  • Repurpose posts across social platforms
  • Personalize social media post ideas
  • Grow followers with engaging posts
  • Discover viral content ideas
  • Streamline social media management

Suited For

  • Social media managers
  • Digital marketers
  • Content creators
  • Entrepreneurs
  • Small business owners