The Brand AI Model is a generative AI tool that allows businesses to create personalized marketing strategies and activities based on their brand identity and attributes. It leverages AI to generate brand-consistent copy and visuals, schedule email and SMS campaigns, and run experiments to identify winning creatives and copy in real-time. With the Brand AI Model, businesses can maximize engagement and create generative customer journeys that boost customer retention and drive sales.
Features
- Deeply understanding the brand by adding brand story, identity, design language, tonality, and aesthetic attributes
- Generating brand-consistent, high-converting copy and creatives
- Creating self-creating customer journeys and automatically scheduling email and SMS campaigns based on dynamic user actions
- Running automatic experiments to identify winning creatives and copy in real-time
- Integrating brand attributes in generative AI models to enable contextual personalization of brand creatives
Use Cases
- Contextual generation of marketing emails
- Personalized marketing strategies and activities
- Generative customer journeys for maximum engagement
- Automated scheduling of campaigns based on user actions
- Real-time experimentation to optimize creatives and copy
Suited For
- Modern businesses looking to personalize their marketing strategies and activities
- Brands that want to create generative customer journeys and improve customer retention
- Businesses that want to automate campaign scheduling and optimize marketing assets