AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. In this course, you will explore an important frontier of digital transformation in marketing and gain a deeper understanding of how businesses can get the most out of AI in their marketing strategies.
Features
- Course offered by University of Virginia
- Learn how to use data-driven AI to improve customer engagement
- Develop networked business models and leverage network effects with AI
- Build a sustainable competitive advantage using data gathered on digital platforms
- Discover how to create personalized AI Relationship Moments for individual customers
Use Cases
- Enhancing marketing strategies with AI
- Developing networked business models
- Improving customer engagement with data-driven AI
- Creating personalized experiences for customers
Suited For
- Individuals interested in marketing
- Businesses looking to integrate AI into their marketing strategies